Marketing Creative Lead — Motion + Visual Design. 1000+ videos directed across 5+ titles. 3.5× IPM lift. $84M ARR studio.
Earlier motion + visual design work. Recent GBL-era work (2021–2025) — 1000+ videos directed across multiple titles — shared via drive folder on request.
Art Director and Motion Creative Lead with 10+ years of experience in visual and motion-driven communication. I specialize in mobile games marketing, UA creative, and early-stage product validation — including building marketing creative foundations at early-stage teams.
4.7 years at Gameberry Labs ($84M ARR, 25M MAU, 300M+ downloads), where I directed motion and visual marketing across Ludo Star (MENA), Parchisi Star (Spain + US), and MatchStar 3D, Draw Match, and Sorry! World — Hasbro IP (all US-focused). Built scalable visual + motion languages, partnered closely with marketing, performance, and product, and mentored designers from junior to lead.
Stepped away to manage family commitments. Used the time to explore AI-native marketing creative systems and workflows orchestrating multi-tool pipelines across image, motion, and video, with a cohesive design system. Returning to lead motion + visual design roles.
Led visual and motion art direction for marketing across multiple mobile game titles, working closely with marketing leadership, performance teams, and product stakeholders. Defined scalable visual and motion languages that improved gameplay readability, creative consistency, and execution alignment across UA, store, and campaign surfaces. Designed creative systems and frameworks that enabled high-velocity production without fragmenting quality or direction. Grew senior motion designers into lead roles across parallel pods; served as a long-term creative partner in leadership discussions on creative direction, team structure, and marketing-first decisions.
Joined during an early-stage phase as one of the first marketing design hires, helping establish the foundation for motion and visual design within marketing. Built and mentored the initial motion design team, hiring junior designers and guiding their growth in craft, ownership, and marketing-first thinking. Took hands-on ownership of motion direction within early marketing pods, shaping how gameplay and product ideas were communicated through animation. Helped define early motion principles, workflows, and quality benchmarks that evolved into broader creative standards.
Led the creation of interactive and animated educational content, combining creative direction with hands-on oversight. Collaborated with subject matter experts, designers, and developers to align intent, storytelling, and execution. Oversaw pre-production planning and execution quality across multiple projects. Balanced creative ambition with production constraints to deliver content at scale.
Progressed from hands-on motion design into a creative lead role within large-scale edutainment production. Contributed to visual and motion-driven content focused on clarity, engagement, and learning outcomes. Supported pre-production planning, storyboarding, and creative alignment. Guided designers through execution, ensuring consistency in storytelling, pacing, and visual communication.
Senior Motion Graphic Designer at Zensciences · Motion Graphic Designer at Pink Lemonade · Creative Trainer at ICAT Design & Media College · Freelance Motion & Visual Designer. Earlier motion + visual design work shown in the reel above. Additional details available on request.
Directed creative across 4 concurrent mobile titles. 100+ master concepts, 400+ tested variations across 5 communication angles. A breakthrough narrative concept drove 3.5× IPM lift. Pod scaled to 10+ across motion, GD, 2D, storyboard.
Led creative development for the first standalone Hasbro mobile app for Sorry! (brand est. 1929) through beta/pre-launch. Built a Spine animation library (20+ character animations), drove 80%+ first-pass Hasbro IP approval — partner publicly noted re-imagined IP space they hadn't envisioned. Lean 6-person team, 1-week approval cycles. Launched globally Oct 2025.
Led 5-creative pod through pre-production validation: 20+ concepts across 5 communication angles. Reinvented the character + animation pipeline using a prompted-render workflow that compressed a 35-day production cycle into 6 days. The foundation video became the creative + motion language cornerstone — all subsequent LOC testing built on the system.